Conta de energia elétrica: é só paga?

26 de abril de 2013

Após vencer o desgastante processo de compra da energia elétrica é necessário manter algum tipo de controle?

Os diferentes papéis de compra já foram analisados: iniciador (reconhece uma necessidade não atendida), influenciador (busca e disponibiliza informações sobre a necessidade não atendida), decisor (dá a última palavra sobre a compra) e o comprador (interage e adquire o produto).

O processo de compra não termina com a aquisição do produto; avaliações contínuas devem ser feitas durante o prazo do contrato.

Geralmente, o avaliador é um dos participantes do processo de compra; pode ser também uma pessoa específica do processo pós-compra.

Em ambos os casos, devem ser definidas métricas financeiras, técnicas e operacionais para que o processo de avaliação ocorra normalmente.

Alterações no perfil de produção/operação, atualização de preços/tarifas e modificações na legislação transformam o resultado de contratos de fornecimento de energia – lucro em prejuízo.

O risco está cada vez maior, pois mudanças ocorrem em intervalos cada vez maiores. Análises anuais não retratam a realidade; apenas o acompanhamento diário minimiza o risco de prejuízos.

Sem indicadores, o resultado esperado não ocorrerá.

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Como comprar energia elétrica?

26 de abril de 2013

O processo de compra pode apresentar diferentes níveis de complexidade em virtude do que se compra. Insumos já conhecidos possuem processo de compra mais simples. Preço, fornecedores e condições de entrega são automaticamente comparados.

E quando o insumo não é conhecido, como a energia elétrica?

Neste caso, o responsável pela aquisição sente-se inseguro; faz o processo por necessidade. Montantes em kWh, MWh ou MW Médio não são visíveis; estão apenas no papel. Energia elétrica não é o tipo de produto que é entregue em caminhões ou que pode ser estocado em silos.

Há uma dificuldade natural em entender contratos de fornecimento de energia; estes contratos apresentam termos técnicos e jurídicos específicos, além de serem extensos. Para minimizar o risco, as empresas envolvem setores distintos (engenharia, manutenção, financeiro, compras e jurídico) no processo de tomada de decisão. Ocorre que cada agente apresentará sua necessidade – engenharia preocupará com a qualidade, manutenção com o abastecimento, financeiro e compras com o preço e jurídico com as garantias. Se fosse possível obter uma média destas opiniões para substanciar a tomada de decisão o problema estaria resolvido.

Qual o caminho correto para o processo de compra da energia elétrica? Antes de tudo, passa pela definição de valor – o que de fato se deseja quando algum produto, serviço ou solução são adquiridos. Para empresas que ainda não conseguem definir o valor da energia, a dica inicial é o uso de indicadores.

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Pesquisa de mercado apresenta a visão dos consumidores sobre o tema energia elétrica

26 de abril de 2013

Renomada empresa de consultoria apresentou o resultado de uma pesquisa de mercado que retratou a visão dos grandes consumidores (grupo A) sobre o tema energia elétrica.
Principais constatações:

  • 87% dos entrevistados consideram a energia elétrica como item de elevada importância.
  • 40% dos entrevistados afirmaram que o gasto com energia está acima do esperado.
  • 58% dos entrevistados não utilizam soluções para otimização da conta – não sabem o que fazer ou sabem, mas não fazem nada. Os motivos de desinteresse foram (1) desconhecimento técnico, (2) dúvida sobre o ganho real, (3) custo das soluções, (4) a concessionária de energia não permite este tipo de trabalho.

Mesmo assim, 94% dos entrevistados consideram necessária a utilização de soluções para otimização de custos com energia. As soluções que são conhecidas pelos entrevistados foram (1) troca de lâmpadas, (2) uso de motores eficientes, (3) uso de capacitores, (4) controle de demanda e (5) geradores.

Qual a principal conclusão da pesquisa? Apesar da necessidade de reduzir os custos com energia elétrica, os consumidores não sabem o que fazer e qual o primeiro passo a ser cialis generique dado. Os gestores precisam sildenafil generique prix de informações claras e confiáveis para tomarem decisões corretas que gerarão resultados positivos.


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